Red Direct in the Media

An alternative to real estate agents - Channel Seven: Today Tonight

A real estate shake-up - Channel Seven: Today Tonight

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Excellent service and a great result, saving me in excess of $10,000. The process was very smooth with no hassles.

Les Barkla - Property Sold: Banbury Street, Carina

I had been thinking about selling my home in Toowoomba for some time and due to a previous unhappy experience, was very reluctant to engage a real estate firm for the sale.

The market was quickly turning downward and I could see my home’s value being eroded even more by the high cost of the usual agents’ commission. I knew I had a very marketable home and I was willing to do a lot of the selling myself, what I needed was someone to help with the process and to provide the professional advice and co-ordination on the contract side.

I searched the internet one evening for options and stumbled across the website of Red Direct. After looking over their payment options and reading the testimonials, I sent off a hopeful email enquiry thinking this will probably go nowhere. Within an hour I received a call from Paul Mooney to talk about the options!

Paul spent some time explaining Red Direct’s refreshing sales approach and the power of the internet in today’s real estate marketing. What appealed to me most was the opportunity to market my own home the way I wanted, to have control over how much I spent, where and when I would advertise and when I could show buyers through.

It was exactly the kind of business relationship I was looking for and it proved to be a very successful one.

With the very competent and helpful advice of Paul, Adam and the Red Direct team a sale was completed within a few months of listing the property. It proved to me that you don’t need to follow the expensive and often intrusive approach of listing with traditional real estate firms to gain the best exposure to the market, and you don’t need to pay high commissions to someone else for your hard work.

What I found in Red Direct was a team of people that worked for me, not for them. They were prepared to challenge the established practices and allowed me to remain in control of the selling process and I certainly recommend you give them a try.


Laurie Knight - Property Sold: Kookaburra Court, Glenvale, Queensland

As we were uncomfortable with engaging a real estate agent in the usual manner to sell our home we initially decided to sell privately. But we found that the most effective marketing technique of using real-estate.com was not available to us. Our adult son who was familiar with buying properties directed us to RedDirect who basically provide a fee for service for all real estate matters. This allowed us to undertake as much of the house selling work as we wanted to while using the professional services of RedDirect to make sure we achieved the best result.

Together we prepared the web advertisement and our son managed the open house inspections very successfully. We requested RedDirect handle the negotiations with prospective purchases and prepare the offers to purchase our home for consideration.

We are very pleased to say that we achieved settlement in less than three months for the originally advertised price even after one contract failed through finance not being approved and the property being subject to a periodic lease. We were also pleased that we engaged a solicitor to handle our conveyancing as we were overseas when settlement took place.

We saw the benefits of using RedDirect as:
- a cost saving to us of more than $22,000,
- we were not pressured into lowering our selling price (after the real estate boom of 07/08),
- the concept of fee for service ie. you only pay for the services required and
- the very high quality of service provided during the negotiation and contract phases.

We would highly recommend RedDirect to anyone who is selling a property.


Ian and Sue Bishop - Property Sold: Everett Street, Upper Mount Gravatt

Red Direct assisted me in finding the right home the stress free way. Their vast knowledge of the real estate industry helped in all aspects of home buying. They organised inspections, liaised with agents and brokered the deal, all the things most people fear or waste time on. After twelve months of looking on my own, Red Direct found the best house for me in weeks. I would thoroughly recommend them to take the stress out of home buying.

Debbie Abbott - Property Purchased: Rochedale South, Queensland

Selling with Red Direct was so easy, made us feel like we were getting somewhere and not just left out of the loop. With just a bit of effort on our part we saved heaps on commissions and Adam was with us all the way with good advice. Thanks very much Red Direct.

Julie and Frank Ferguson - Property Sold: Bronzewing Court, Deception Bay

We used Red Direct for the sale of our house in Brisbane, and couldn't be happier with the outcome. Our agent, Adam Hardy, was very easy to deal with - he explained the whole process very clearly and was always at hand to advise us when we called. We had far better service than we've experienced with "normal" real estate companies in the past. Our house sold in the first few weeks, and we estimate we saved around $8000. I will definately use Red Direct again for any future move.

David and Angela Gales - Property Sold: 116 George Holt Drive, Mount Crosby

We listed our property for sale with Red Direct after seeing a story on Today / Tonight. We then found that we could get our house listed on RealEstate.com.au. A feature you can only get with a full fee real estate agent. Every enquiry that came from RealEstate.com.au and the sign was handled professionally by the crew at Red Direct. The thing that impressed us was, we were able to sell our property at a time when the market was very flat, and for about ½ the commissions of that charged by other agencies.

We will not hesitate in using Red Direct if we ever sell another property again. Excellent product, great team and great result.


Glen and Alison Wison - Property Sold: Main Road, Maroochydore

Thank you Red Direct for making the sale of our home a pain-free, rather than a painful experience. Would we ever go back to a traditional real estate agent? NO WAY !!! We were both so impressed with our Red Direct representative Charlie Dort, who made the whole procedure so easy, and was always available to answer any concerns we had. Although this was the first home we have sold, we felt very confident. We only showed one buyer through the house, making it a very easy sale and my husband and I quite enjoyed bragging to our friends about the money we saved in commissions - $9,500. IF SAVING MONEY IS YOUR THING, THEN QUICK! GIVE RED DIRECT A RING !!!

James and Pam Rivett - Property Sold: Peppertree Drive, Jimboomba

I thoroughly recommend Red Direct because it is very easy and frees you from annoying real estate agents breathing down your neck. You simply have the house in good order and smelling nice. I use vanilla incense myself or lavender oil. No cooking cakes here. You show the prospective buyers through and hope to get a result sooner rather than later. In my case it only took a few months and finally I got my price. No big commissions to pay out, you keep that in your pocket. In fact I pocketed $15,000 on my sale. Nice. Just a $995 fee up front and the marketing is done for you. You can pay extra for more if you desire and you are still way out in front from having to part with thousands to greedy agents. The way to go is Red Direct for sure.

Carolyn Bligh - Property Sold: Lae Drive, Runaway Bay

As easy as 1,2,3. 1. Ring Red Direct 2. Sign with Red Direct 3. Sell with Red Direct A saving of $12,000.00 5 prospective buyers through our abode, negotiations taken care of by Charles Dort. Couldn't thank Paul Mooney, Charles & their office staff enough for their professionalism. We looked for something different & they supplied everything we hoped for. If you're thinking of selling email us at bev.lancaster@optusnet.com.au, we'll tell you how easy it is!

Bev and Mal Lancaster - Property Sold: Tanglewood Street, Middle Park

I caught a mention of Red Direct on a current affairs program late in 2007 and decided to explore the company as an option for the sale of my house in Peregian Beach. From the outset I was impressed by the straight-forward and open approach that characterises Red Direct. Having bought and sold a number of properties in the past, I had always disliked the feeling that I was losing control as I gave over responsibility of the sale process to companies. Open houses and expensive advertising were always presented as essential parts of the process. Having briefly spoken to another agent who had rather patronisingly suggested that my price was unrealistic, it was refreshing to speak with Red Direct who respected my opinion, who believed that I knew the property intimately and would be best able to sell it to prospective purchasers at the price I had in mind. The property was sold to the first person to inspect it within five days of listing on the internet. Even better, Red Direct's services were provided for a flat fee. The money I saved in traditional commission fees was substantial, enough to cover the Stamp Duty on the purchase of my new residence. I can't stress enough how pleased I am with the sale process facilitated by Red Direct. I heartily recommend their services.

Dr Stephen Cronin - Property Sold: Podargus Parade, Peregian Beach

We recently sold our home in Arundel Hills and saved more than $15,000 in commissions. Would we use Red Direct again? ABSOLUTELY. Chris Mooney gave us a great introduction to the Red Direct concept and gave us the confidence to do it ourselves, knowing that he was on-call to assist at any time. We chose the Red Direct Partner Package which included the following key components: for sale sign with posts; open for inspection markers with posts; website advertising; initial briefing; and on-call advice from Chris Mooney. For convenience, we paid a small additional fee to advertise our “open home” times on the websites thereby reducing the number of callers and one-off inspections. Buyers simply turned up at the advertised time. We were responsible for negotiating with interested parties and for the completion/execution of the contract of sale. Although this was our first time selling privately we were comforted by the fact that we could easily convert to the Red Direct Full Service Package if we changed our mind mid process or if a buyer would have preferred dealing directly with an agent. Thanks again Red Direct.

Susan and Kent - Property Sold: Bristol Place, Arundel, Brisbane

Finally a real estate service that gives you real choices. I recently sold two properties through Red Direct and saved over $20,000 in commissions. It was hard work on my part, but nobody knew the properties better than I did and the money is in my pocket, not someone else’s! Red Direct were only a phone call away every time I needed a hand. Do yourself a favour and go Red!

Adam and Rosita Hardy - Property Sold: Downes Street, Tarragindi

Thanks to Red Direct, we sold our property on the day of our open house! Red Direct saved us at least $15,000 on fees other agents were quoting, plus they gave us highly professional and honest advice. From the moment we contacted Red Direct to the day we handed over the keys to our property, Red Direct were far superior to any other Real Estate agents we had dealt with in the past. We also thoroughly enjoyed being part of the sales process by conducting our own open house. This gave us the ability to apply a more ‘personal’ approach to presenting our property, with prospective buyers being able to ask detailed questions on the house. We now find ourselves promoting Red Direct to other house sellers, as we want them to have the pleasant experience we did. A special thanks to Paul, who was unbelievably generous with his time throughout the property sales process.

Chris and Bernie Turnbull - Property Sold: Aragon Street, Indooroopilly

The product, new and innovative. The Staff, professional and supportive. The result, a clear $40,000 in front of other agents. We're the winners and sold on Red Direct. We recommend Red Direct's unique product to everyone.

Stephen and Sharmaine Baker - Property Sold: Tourist Road Rangeville, Toowoomba

On deciding to sale our home, we approached local agents to market our property. Knowing the market place and what we felt our house would sell for, we were amazed that one agent gave us a figure of $30,000 less than we felt we could achieve and then calculating our agents fees would leave us $50,000 out of pocket on the actual sale price that we achieved through making the choice to market and sell through Chris Mooney of Red Direct. We had sold previous property privately and knew that it was not difficult and that thousands of dollars could not only be saved but that the house price could be marketed so that the buyer would also benefit. The experience of dealing with Red Direct was really great and the professional way that Chris worked for us and was there 100% to support and guide us through the process. The boards went up, internet coverage arranged and an offer on the table in less than 24 hours. Calculating that I spent approximately 1 hour on negotiating, that meant I had earned/saved approximately $22,000 for my time after the Red Direct Fee and Solicitors fee. Thank you Chris and Red Direct for the incredible service and options that you offer sellers to make moving house not a stressful but enjoyable experience.

Bev and Kerry Oliver - Property Sold: Witt Avenue, Carrara, Gold Coast

My parents recently sold two properties at Highfields with the help of Red Direct and saved over twenty thousand dollars in real estate agent’s commissions. In fact the total fees paid to Red Direct were less than the GST they would have had to pay on full agent’s commissions. Each property sold via an initial internet enquiry for top dollar because they were both well presented, realistically priced and represented good value. The “fee for service” approach provided by Red suited my parents perfectly and the savings are in their bank account not in a real estate agents driveway. If, after reading this testimonial you still decide to list your property with another agent make sure you at least demand to withhold one thousand dollars from their massive commission as you’ll need to see a psychiatrist – and they’re expensive too.

Anna Robertson - Property Sold: Highfields, Queensland

Firstly let me say that I am not a fan of real estate agents in general but I find I have been compelled to change my mind recently by engaging Red Direct to sell my property. I first contacted Paul Mooney to discuss the sale of my house and found that the information he made available to me was invaluable. The information Paul provided enabled me to make an informed decision on selling my property. At the same time I also engaged another agency to sell my property. Whilst this letter is a TESTIMONIAL to Red Direct’s persistence in achieving a fruitful outcome, I would still like to take the opportunity to say that the behaviour of the other agents I engaged was dishonest and at best disgusting. The professionalism shown by the Red Direct Team on a whole is a credit to them. I can honestly say that while other agents tried to dominate and run roughshod over me to sole list or exclusive list, Red Direct always gave me a choice as to how my property would be sold. The fact that Red Direct sold my property is due to their fair and honest approach. I was also impressed with Chris Mooney’s attitude and his constant updates whenever there was a development in the negotiation process or whenever a prospective buyer was interested. Mind you it would have been a walk in the park if I happened to be in Toowoomba at the time my property was sold, however I was in fact in Innisfail at the time of great devastation with Cyclone Larry hitting our town and turning our world upside down. Thank you Red Direct for a great result in selling my home and I can honestly say that I have no problem recommending this Real Estate agent to sell any property.

Les Sheahan - Property Sold: Lillian Court, Toowoomba

My name is Terry Ledbury. My wife Alison and I recently sold our home at Kleinton through the Red Direct Marketing System. I am writing to advise you of my complete satisfaction with the whole process and to inform you that I am now a life long devotee to your real estate marketing system. I was originally referred to your company by a friend and I will be forever indebted to him for making the suggestion that I contact you. From the first time I spoke with your representative Chris, I knew that I was in good hands and my first impression turned out to be entirely correct. I had previously sold property through the normal real estate system and was always in a state of confusion how the real estate agent made so much money from the sale. We were paid a visit by Chris who came to our home one evening and explained the whole process to both Allison and myself. At the time he took the photographs the grass was rather dry due to the drought. When the rain finally fell, Chris came back and took more photographs and changed the web site that day. I decided to advertise in the local Realtor and Chris even took care of that for me. I could not be more happy with the service. Even the after sale service has been tremendous. Signs directing potential buyers were also placed in strategic positions. The sale of our home was going to cost me in the vicinity of $17,000. That is a large chunk out of any profit that was going to be made and I decided there had to be a better way. Red Direct was the way to go. I ended up selling the property for a very minor fraction of that. I spent approx four hours in total over six months showing potential clients through my home which equates to paying myself approx $4,000 per hour. In the near future I will be selling a block of land that I have at Highfields and I fully intend using the Red Direct method again. Thank you for your professionalism, support and encouragement. I look forward to dealing with you again in the future.

Terry Ledbury - Property Sold: Goulds Road, Crows Nest

What I wanted from a real estate company when I listed my home for sale was an agency that would market my property extensively, deliver prompt, reliable customer service and would not have huge fees when it came to upfront advertising costs and commissions charged at point of sale. I knew once this criteria was met my home would sell itself. Having entrusted the sale of my home to Red, I was very impressed by their comforting advice throughout the selling process. I knew the market had slowed significantly and, like many with properties for sale, the process dragged a bit. During this time there was never a murmur from my agent to drop price, I never felt any pressure to spend more money on advertising and when I did sell, I saved over $11,000 in commissions. At times throughout the selling transaction, I was contacted by other agents suggesting they had buyers “lined up” who would want my property. I resisted their attempt for a listing as I was firm in my belief that buyers would visit major real estate interest sites and / or visit areas where they were interested in buying and always knew that with several hundred hits on the major internet sites, the attractiveness of my home would eventually appeal to someone. Selling my home through Red Direct proved very rewarding.

Cathy Newell - Property Sold: Tennyson Court Westbrook, Queensland

We’ve been blown away by the quick sale of our home and the savings we made!!! Thank you Red Direct!! We’ve just sold our home and it was actually quite a pleasurable experience. Red Direct offered us plenty of choices. We could have been involved as much or as little in the sale of our home as we wanted to be. We found it liberating to be in control. Right down to personally showing a prospective buyer through our home, pointing out to them our favourite features and personal touches. The savings were phenomenal compared to other houses we’ve sold. We saved ourselves $12,000 on the sale of a $455,000 home by using Red Direct. Red Direct’s customer service was very genuine and down-to-earth, which really put us at ease. We sincerely recommend Red Direct as a fantastic way to sell your home.

Jason and Jo Hurst - Property Sold: McLachlan Drive Highfields, Queensland

I would like to take this opportunity to say thank you for providing such a great concept in real estate sales. We feel that the great choice of different sale packages makes Red Direct appealing to many different people. We chose the $995 package as I feel that a house should basically sell itself and no amount of selling techniques that other real estate agents use will make someone buy something that they are just not interested in or that is not going to suit their needs and requirements. We had several open houses and also people who contacted us and we showed through at a time convenient to us both. This in itself was a real plus as making the time ourselves meant we had a bit more control over when people came through and could make sure the house was looking presentable. We appreciate all your support on what to say at open houses and when we were negotiating with the buyers. Never having done this before it was great to be told different ways of how to work things to those prospective buyers. We feel that you were very approachable and that we were certainly kept up to date with weekly internet reports and interest that had been shown. We are recommending Red Direct to all our friends and colleagues (and anyone else interested in buying or selling their house). Your professionalism and non pressure approach was great and we got the added bonus of saving money!!

Leanne and Stephen Cunningham - Property Sold: Charlotte Street, Toowoomba

We are so happy with the result that Red Direct obtained for us on the sale of our Brisbane property! We chose Red Direct’s full service but it was really great to be able to select a level of service that suited us. This wasn’t offered to us by any other real estate group. The fact that we could elect to do our own open inspections or our own advertising offered us flexibility and cost savings. Even with the full service package the total cost to us was less than $5,000! That’s incredible because the fee on the sale of a $450,000 house using any other real estate group would have been around $15,000. We still received professional friendly service at a fraction of the cost! And why should it cost me more to sell a more expensive house? Thanks a lot Paul. Red Direct is a wonderful organisation and we would certainly use your fabulous services again.

Dr Greg McHugh and Maureen Thompson - Property Sold: Bernarra Street, The Gap, Brisbane

A short note to thank you and your team for achieving a very good price for our home using the innovative Red Direct marketing system. Red Direct offered us the benefits, security and support of a registered real estate agent but in addition afforded us the opportunity to participate in the selling of our home at a level we were comfortable with. My wife and I researched many of the “top” agents in Toowoomba and Red Direct stood above them all with respect to the flexibility to conduct our own open inspections and negotiate the sale of our home saving thousands of dollars over the “traditional” and “non-negotiable” exhortative selling fees. My wife and I were so comfortable with what we learnt from selling the “Red Direct way” that on our return to Adelaide we sold our investment property privately, again achieving a very good price and saving thousands on agent’s fees. For anyone considering the “traditional” method of selling their home or investment property we would have no hesitation in recommending they consult the Red Direct team to discover a better way to sell. Thanks again for the Red Direct service and support that made the sale of our home an enjoyable experience.

Peter and Vicki Mangelsen - Property Sold: Ward Street Middle Ridge, Toowoomba

We strongly encourage all vendors to consider employing Red Direct to sell your home. We have recently had the pleasure to work with Paul Mooney from Red Direct in the process of the successful sale of our property. What a breath of fresh air it was to find a real estate agent with integrity, a very rare quality in today’s market. We were constantly informed throughout the process of changing real estate trends, to ensure the marketing of our property was at a premium. Other agents had approached us for open listings, and after negotiating a much reduced commission, this unfortunately impacted on their ability to supply a service, which we were employing them for. Most real estate agents require you to pay full commission, plus all advertising costs. Southern states only charge commission, with administration and advertising costs incorporated in their commission. We couldn’t believe Red Direct was offering us a considerable reduction in our commission. Through this partnership we had access to all forums that any real estate has access to, and total control at the same time. We have saved thousands of our hard earned money through this new and innovative concept. Red Direct in Queensland is looking to the future and will set the trend for other real estates to follow. If you’re looking for an agent to sell your property who conducts their business in a professional, efficient manner, Red Direct is the one to contact.

David and Janell McLeverty - Property Sold: Blue Gum Drive Highfields, Queensland